Using toothpaste isn't as intimidating as you think. We want your pet to live a long and healthy life, and to do that, dental health is so important! We've created an all-natural polish style toothpaste for pets full of beautiful plant extracts and gentle abrasive properties to help maintain a healthy mouth. Every application helps and doesn't rely on you brushing every day to make a difference. Aim for 2-3 times a week to nurture your pet's health with the help of nature. Our BPA-free human grade silicone finger brushes compliment the use of our all natural.